Luxury hotels are setting sail – but can they master life at sea?

AI Summary

Luxury hotel brands such as Four Seasons, Orient Express, and Aman are expanding into luxury sea travel, offering superyacht-style itineraries with suites and private butlers. While the experience is high-end, operational challenges mean service may not always meet the premium price expectations.

Four Seasons, Orient Express and Aman are bringing their familiar brand of service to the water, with vast suites, private butlers and superyacht-style itineraries. The experience is impressive, though not always as seamless as the price suggests.