Lululemon Apologizes After Great Wall Drum Sparks China Backlash

🇨🇳 Bloomberg (CN) —

AI Summary

Lululemon Athletica Inc. apologized after a yoga event on the Great Wall of China featuring a Japanese taiko drum sparked backlash on Chinese social media. This incident highlights the reputational risks for the company in its major growth market.

Lululemon Athletica Inc. apologized after a yoga event staged on the Great Wall featuring a Japanese taiko drum sparked social media backlash in China, highlighting the reputational risks facing the company in its fastest-growing major market.

World Politics Markets Lululemon Great Wall China yoga event social media backlash reputation Japanese taiko drum

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