Lai Mohammed: Africa must exploit $1.3trn MICE market

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Former Nigerian information and culture minister Lai Mohammed urged African governments to develop the meetings, incentives, conferences and exhibitions sector. He said Africa represents roughly four percent of a global MICE market valued at $1.3 trillion.

By Joseph Erunke Former Minister of Information and Culture, Alhaji Lai Mohammed, has urged African governments to reposition the Meetings, Incentives, Conferences and Exhibitions (MICE) industry as a major economic tool, saying the continent currently accounts for only about four per cent of a global market estimated at $1.3 trillion. Mohammed said African countries could […] The post Lai Mohammed: Africa must exploit $1.3trn MICE market appeared first on Vanguard News.