Kmart and Big W take on Mecca in Australia s in-store beauty boom

AI Summary

Australian retailers Kmart and Big W are expanding their in-store beauty offerings as shoppers return to physical stores for cosmetics. They are positioning their ranges and customer service to compete with beauty retailer Mecca.

Australian shoppers are flocking back to physical stores for cosmetics, prompting Kmart and Big W to expand their ranges and customer service to rival Mecca.