JD Sports, the British sportswear giant, is bringing its brand to Mexico next year

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JD Sports, the British sportswear retailer, plans to expand into the Mexican market in partnership with fashion retailer Grupo Axo. The move targets Mexico's young sneakerhead population to compete with brands like Nike and Grupo Martí.

The new Nike and Grupo Martí competitor is betting on Mexico's huge and growing young sneakerhead population to add the country to its dominated markets, and is partnering with local fashion retailer Grupo Axo to make that happen. The post JD Sports, the British sportswear giant, is bringing its brand to Mexico next year appeared first on Mexico News Daily