Japan Is Closing in on the U.S. as High Costs and Politics Deter Travelers, Brand USA Says

AI Summary

Brand USA says high costs and political factors are making the United States less attractive to travelers compared with Japan. The organization believes lost demand may be deferred rather than gone, but says its budget to regain those visitors is shrinking.

Research shows the U.S. losing ground to Japan as costs and politics turn travelers away. Brand USA is betting the lost demand is deferred, not gone, but its budget to win it back is shrinking.