‘Is This Hilton?’ An Ad Blitz Answers: Yes, We Have Lifestyle Hotels

AI Summary

Hilton has launched an advertising campaign to familiarize travelers with its growing portfolio of lifestyle hotels. The campaign follows years of brand acquisitions and licensing, as the company works to explain these newer lodging options to customers.

Hilton spent years buying and licensing non-traditional hotel brands. Its new ad campaign is the bill coming due: It has to teach travelers about the new places to stay.