Instinct’s App Is Fueled by Travel — Founder Says It’s Half of Volume

AI Summary

Instinct’s app has attracted attention in the travel sector by handling bookings through text messages, and its founder says travel accounts for half of its volume. The company’s challenge is converting that activity into revenue, with travel serving as a key test case.

Instinct got travel's attention by handling bookings via text message. Now the real question is whether it can turn that volume into revenue — and travel may be the test case.