Immersive cultural travel gaining steam in China as summer tourism peak nears

AI Summary

China is witnessing a rise in immersive cultural travel experiences as the summer tourism peak approaches. Travelers are embracing traditional customs and crafts, signaling a growing interest in cultural exploration.

TAIYUAN (May 20): Strolling through centuries-old streets, dressing in traditional Hanfu attire, and crafting personalised handicrafts via intangible cultural heritage techniques — these are activities being enjoyed by an increasing number of people as the summer tourism peak approaches, with immersive cultural travel projects gaining steam among travelers across China, unlocking renewed experiences and consumption [...] The post Immersive cultural travel gaining steam in China as summer tourism peak nears appeared first on Borneo Post Online.