IAG Launches Media Business to Cash In on Connected Passengers: Exclusive

🇬🇧 Skift Travel (GB) —
IAG Launches Media Business to Cash In on Connected Passengers: Exclusive

AI Summary

IAG has launched a media business intended to generate advertising revenue from passengers using its connectivity services. The initiative aims to offset the cost of onboard Wi-Fi while managing the risk of irritating customers.

Free Wi-Fi is anything but free for airlines. IAG now has to turn that bill into advertising revenue without annoying the people paying the fares.

Markets Deals Travel IAG airline media in-flight Wi-Fi advertising revenue connected passengers airline business

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