‘I Don’t Blame Them,’ ‘Awful Decision’ — CFB Fans Divided As Ole Miss Finalizes $20 Million Deal With Adidas, Cuts Ties With Nike

AI Summary

Ole Miss finalized a $20 million Adidas deal and ended its relationship with Nike, amid broader competition among brands for college athletics partnerships. The article also cites Miami’s move from Adidas to a 10-year Nike agreement reportedly worth more than $20 million annually.

While college football was preparing for Week 5, a bigger chess match was playing out off the field between Nike and Adidas. It started with the Miami Hurricanes leaving Adidas for a 10-year deal with Nike worth more than $20 million annually.