Hyderabad’s Ganesh puja: Big on devotion, bigger on moolah

AI Summary

Hyderabad's 10-day Ganesh Chaturthi festivities generate substantial economic activity through spending on decorations, sound systems, cranes, auctions, and related services. The festival supports businesses and workers while also involving organiser costs, contracts, and public expenditure through the final immersion.

From flower showers and sound systems to giant cranes and record-breaking laddu auctions, Ganesh Chaturthi celebrations in Hyderabad sets money flowing across a vast network of businesses, workers and public agencies. The trail runs from the costs borne by organisers to the contracts, livelihoods and public expenditure that sustain the 10-day festival, from the first preparations to the final immersion. Siddharth Kumar Singh traces the scale of the festival’s economy