How the World Cup became a US streaming success story

AI Summary

The 2026 FIFA World Cup is breaking global streaming viewership records with millions tuning in across different countries. Notable milestones include Brazil's YouTube stream reaching over 12 million concurrent viewers and South Korea doubling previous records, highlighting the event's global digital popularity.

Guillermo Ochoa #13 of Mexico is tossed into the air by his teammates after the team's 3-0 victory in the FIFA World Cup 2026 Group A match between Czechia and Mexico at Mexico City Stadium on June 24, 2026 in Mexico City, Mexico. | Getty Images This is Lowpass by Janko Roettgers, a newsletter on the ever-evolving intersection of tech and entertainment, syndicated just for The Verge subscribers once a week. The 2026 World Cup is breaking streaming records around the world: Brazil's CazéTV YouTube livestream of that country's opening game against Morocco surpassed 12 million concurrent viewers, a new milestone for YouTube. The South Korea versus Czech Republic game was streamed by 3.86 million viewers in South Korea at its peak, doubling a previous record set by BTS. And the BBC clocked more than 600,000 concurrent streams during the France-Senegal match-up, making it the biggest-ev … Read the full story at The Verge.