How the WNBA went from survival mode to a billion-dollar future

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How the WNBA went from survival mode to a billion-dollar future

AI Summary

The WNBA celebrates its 30th anniversary, evolving from its 1997 launch into a billion-dollar global sports fixture. This transformation reflects significant growth and increased valuation in women’s professional basketball.

As the WNBA celebrates its 30th anniversary, the once-fledgling league has evolved from its 1997 launch into a global fixture in women’s sports.

Markets Sports WNBA basketball 30th anniversary women's sports sports business market growth global sports

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