How China's evolving consumer habits may protect the Amazon rainforest

πŸ‡¨πŸ‡³ The Japan Times (CN) —

AI Summary

Chinese consumer habits are evolving, with a new pledge from a meat association in Tianjin to source deforestation-free beef. This development could have implications for environmental protection efforts in the Amazon rainforest.

A pledge from a meat association in Tianjin to buy deforestation-free beef is challenging a long-held assumption among Brazilian farmers that China cares only about price.

World China consumer habits beef deforestation Amazon environment

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