Hong Kong to relax ad rules for broadcasters to boost business edge, minister says

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Hong Kong plans to ease restrictions on indirect advertising for broadcasters as they face competition from online and streaming services. Commerce Secretary Algernon Yau said the government is responding to broadcasters’ requests to review television advertising rules and improve the business environment.

Hong Kong authorities plan to relax restrictions on indirect advertising for broadcasters amid fierce competition from online and streaming media, the commerce minister has told the South China Morning Post. In a wide-ranging exclusive interview, Secretary for Commerce and Economic Development Algernon Yau Ying-wah said many broadcast operators had requested to review the Generic Codes of Practice for Television to improve the business environment, and the government had responded. “They’re...