Hello Kitty owner Sanrio axes Japan show ties after China furore

🇯🇵 The Straits Times (JP) —
Hello Kitty owner Sanrio axes Japan show ties after China furore

AI Summary

Sanrio, the Japanese company behind Hello Kitty, ended its tie-up with the drama Vivant following criticism from Chinese audiences. The backlash concerned the show's portrayal of wartime history.

It ended its Vivant tie-up after Chinese criticism over the drama’s wartime history portrayal.

World Politics Deals Sanrio Hello Kitty Vivant China Japan wartime history partnership

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