Guess says it will shut all mainland China stores amid retail rethink

AI Summary

US fashion brand Guess is closing all its mainland China stores by the end of March as part of a retail strategy overhaul. This follows a broader trend of international fashion brands withdrawing from China, including Old Navy, Topshop, and several Spanish fashion labels. Analysts cite weak localization and slow decision-making as key factors behind these exits.

US fashion brand Guess has told customers it will close all its stores in mainland China by the end of March, pending a new business model at a time when a growing number of international fashion retailers retreat from the market amid what analysts believe are issues including weak localisation and slow decision-making. Other foreign brands that have withdrawn entirely from mainland China in recent years include US label Old Navy, UK brand Topshop, and several labels owned by Spanish fashion...