Graza CEO on Market Expansion, Consumer Outlook

🌐 Bloomberg (United States) —

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Graza CEO Andrew Benin discussed the company’s market expansion and consumer outlook, describing its olive oil’s quality and approachable packaging as key to its appeal. He also highlighted origin and harvest information on bottles and the challenge of maintaining a consistent flavor despite agricultural variability.

Andrew Benin, CEO of Graza, said the company’s appeal starts with the quality of its olive oil, while its squeezable bottle helped make the product approachable and popular. Benin emphasized sourcing transparency: bottles identify the oil’s origin, varietal, harvest season, bottling date and best-by date, while the brand aims to deliver a consistent peppery, flavor-forward profile despite agricultural variability. He speaks with Romaine Bostick on "The Close." (Source: Bloomberg)

Markets Deals Commodities Graza Andrew Benin olive oil market expansion consumer outlook sourcing transparency

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