Google Is Leaning on Travel to Sell Its AI Ad Story

🇺🇸 Skift Travel (US) —
Google Is Leaning on Travel to Sell Its AI Ad Story

AI Summary

Google is leveraging travel sector partnerships, specifically with IHG and Booking Holdings, to showcase its AI-driven advertising and cloud transaction technologies. Travel is becoming a strategic focus in Google's AI ad growth plans this quarter.

Retail and finance drove Google's search ad revenue this quarter. But Google chose travel — IHG for its newest ad format, Booking Holdings for cloud and AI-powered transactions — to show investors where its AI business lines are converging.

Markets Deals Travel AI & Tech Google AI advertising travel sector IHG Booking Holdings cloud transactions tech partnerships

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