Get back: Beatles’ Apple Corps to turn former London base into seven-storey visitor attraction

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Apple Corps, the Beatles’ former record label, has plans to transform its historic London base at 3 Savile Row into a seven-storey visitor attraction. This site, notable for the band’s last public performance, is aimed to become a new tourist destination by 2027.

Paul McCartney hails plans for 3 Savile Row, which include access to rooftop where the band played their final gig The address may not sound familiar, and the street name is best known as the heart of British tailoring. But 3 Savile Row is one of the most iconic buildings in British pop and rock: the former home of the Beatles’ record label Apple Corps, and the location of the band’s final public performance when they took to its rooftop in 1969. Apple Corps has now re-acquired the building in Mayfair, central London, and plans to open it to the public as a new tourist attraction in 2027. Continue reading...