From K-dramas to BTS: How pop culture is reshaping tourism in South Korea

AI Summary

South Korea's K-drama and K-pop culture is drawing international fans who travel to visit places connected to shows and music stars. This growing tourism activity may create opportunities for communities facing population decline.

Fans are travelling to South Korea to experience the worlds of their favourite K-dramas and K-pop stars, creating new tourism opportunities and offering hope to communities grappling with population decline.