From Commodities to Consumer Markets: Why David Olurin Is Betting Big on Cardinal Treats and the Future of African FMCG

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David Olurin is heavily investing in the African fast-moving consumer goods (FMCG) sector through his brand Cardinal Treats, aiming to streamline the supply chain for cashews from farms in Kogi to consumers in Lagos. This initiative highlights the broader trajectory of commodities to consumer markets in Nigeria.

A Nigerian cashew makes a 24,000-kilometre journey before it lands on a Lagos supermarket shelf at five times the price its farmer was paid. The CEO of Cardinal Torch wants to break that journey — and the snack brand he’s launching is only half the story. A cashew grown in a Kogi orchard rarely stays […] The post From Commodities to Consumer Markets: Why David Olurin Is Betting Big on Cardinal Treats and the Future of African FMCG appeared first on Nairametrics.