For Fox, televising the World Cup is "like having two NFL seasons in a single year"

AI Summary

Fox has invested $485 million to secure English-language broadcast rights for the World Cup in the United States. The network considers this investment as potentially its best ever, likening the event to having two NFL seasons within a year.

For Fox, the $485 million paid for the English-language World Cup broadcast rights in America may be the best investment the network has ever made.