Fifa not ‘selling the World Cup’ in $20bn commercial plan, says adviser

🇬🇧 Financial Times (GB) —

AI Summary

An adviser for FIFA defends a controversial $20 billion commercial plan that includes engaging outside investors, amid backlash from stakeholders. The plan impacts the World Cup's commercial and sponsorship approach.

Greg Maffei defends contentious proposal he helped shape as body’s move to bring in outside investors is hit by backlash

Markets Deals Sports FIFA World Cup commercial plan investment backlash Greg Maffei sports business

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