Expedia Names Ex-Pinterest Exec to Lead Ads. The Pitch: Real Bookings, Not Intent.

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Expedia Names Ex-Pinterest Exec to Lead Ads. The Pitch: Real Bookings, Not Intent.

AI Summary

Expedia has appointed a former Pinterest executive to lead its advertising efforts, emphasizing real confirmed bookings over intent data. This strategic move aims to differentiate Expedia's ad program by targeting travelers with confirmed plans for higher conversion rates.

Expedia's advertising program has one thing that Google and Meta can't offer — confirmed bookers. As such, advertisers can target travelers with set plans and try to entice them to book additional products.

Markets Deals Travel AI & Tech Expedia advertising travel booking Pinterest digital marketing technology leadership

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