Exclusive: LiveRamp Expands OpenAI Partnership to Let Brands Target ChatGPT Ads

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LiveRamp is expanding its partnership with OpenAI to let advertisers use customer data to target ads in ChatGPT. The capability brings ChatGPT advertising closer to targeting features already offered by Google and Meta.

LiveRamp, which helps advertisers use customer data to target and measure ads, said Monday it is expanding its partnership with OpenAI so advertisers can target their ads in ChatGPT based on customer data they collect, a feature already available with Google and Meta. ChatGPT currently matches ...

Markets Deals AI & Tech LiveRamp OpenAI ChatGPT advertising customer data ad targeting partnership

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