Communist-run Vietnam eyes influencers, AI to spruce up propaganda, documents show

AI Summary

Vietnam's Communist Party is strategizing to enhance its propaganda by incorporating social media influencers and artificial intelligence. This initiative seeks to modernize the party's communication approach through new media formats.

HANOI, May 8 - Vietnam's ruling Communist Party plans to revamp its propaganda efforts by drafting in social media influencers and artificial intelligence experts while adopting new formats such as podcasts and targeted content, internal documents seen by Reuters show.