Cole Palmer, Lucy Bronze among footballers to support campaign against AI content and deepfakes

AI Summary

English footballers including Cole Palmer, Lucy Bronze, and others have backed a campaign to increase legal protections against AI-generated fake content and deepfakes. The campaign highlights growing concerns over unauthorized use of personal identities and calls for updated UK laws.

Former and current England internationals, including Cole Palmer, Lucy Bronze, Kyle Walker and Kieran Trippier, plus Arsenal captain Kim Little, have backed a new campaign which calls for increased legal protection amid the rise of deepfakes and AI-generated content. The escalation of such realistic imagery has exposed gaps in UK law which does not provide rights for individuals against unauthorised and exploitative uses of personal identities such as names, likenesses and voice cloning. In 2025