Chinese bubble tea chain Mixue straps in for theme park project

AI Summary

Chinese bubble tea chain Mixue is planning to build a theme park at its headquarters in Zhengzhou, Henan province, based on its iconic Snow King mascot. With more stores than McDonald's globally and rapid international expansion, Mixue is diversifying into entertainment and experiential retail. The project underscores China's growing appetite for branded lifestyle and entertainment destinations.

A budget bubble tea chain from China best known for its cheap ice creams and drinks may soon be adding roller coasters and immersive shows to its menu. Mixue, boasting more stores than McDonald’s and growing rapidly outside China, is planning to build a theme park at its headquarters in Zhengzhou, the capital of central China’s Henan province. The park will be based on its Snow King mascot, a singing snowman that has become one of Chinese retailing’s most recognisable intellectual properties...