BYU announces strategic partnership with PV3 Enterprises, including NIL program for athletes

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Brigham Young University has formed a long-term strategic partnership with Salt Lake City investment firm PV3 Enterprises. The agreement includes naming rights to the Cougars' stadium field and an NIL program that will be available to more than 40 BYU athletes.

BYU has inked a long-term strategic partnership with PV3 Enterprises, an investment firm based in Salt Lake City, the school announced Friday. As part of the agreement, the company will have naming rights to the field at the Cougars’ stadium and athletes will have access to an NIL program. More than 40 BYU athletes will […]