BYD takes on rivals in Japan with its own electric mini car

AI Summary

BYD has introduced its own electric mini car ('kei car') in Japan, competing directly against leading domestic automakers. This launch challenges the dominance of local brands in the Japanese market where foreign brands have had limited success.

Debuting a "kei car" puts BYD up against the country's biggest automakers in their home market, which few foreign brands have successfully cracked.