BMW's strategy: Job cuts, AI and a €2bn bet on ‘Made in Germany’

🇩🇪 Euronews (DE) —
BMW's strategy: Job cuts, AI and a €2bn bet on ‘Made in Germany’

AI Summary

BMW plans to invest about €2 billion in vehicle production and battery manufacturing in Germany as it seeks to restore profitability. Its strategy also includes job cuts and greater use of AI.

German premium carmaker BMW Group is investing around €2 billion in vehicle production and battery manufacturing in Germany, as it unveils plans to rebuild profitability.

Markets Deals AI & Tech Energy BMW Germany investment battery manufacturing job cuts automotive AI profitability

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