Azerbaijan bets on the pomegranate as its next big export
AI Summary
Azerbaijan is promoting pomegranates as a major export commodity, aiming to build a global brand with significant export value and diverse cultivation. This positions the fruit competitively against other leading exporters like Iran, Turkey, and Spain.
Azerbaijan is turning pomegranates, a fruit with 2,000 years of cultural history, into a global brand, with €48.2 million in exports and more than 200 cultivated varieties putting it in direct competition with Iran, Turkey and Spain