Axios House: NIL changed everything. Now athletes need a new playbook

AI Summary

A rule change allowing college athletes to profit from their name, image, and likeness (NIL) has transformed teenagers into small business owners. The sports industry is just beginning to understand the implications of this shift, highlighted at an Axios event in Cannes.

CANNES, France — A rule change that lets college athletes profit from their name, image and likeness has turned teenagers into small business owners overnight — and the sports industry is only beginning to reckon with what that means, athletes and investors said at an Axios event.