Apple’s Eddy Cue Confirms Global F1 Ambitions After Viewership Surge in Year One
AI Summary
Apple's Eddy Cue announced the company's significant ambitions in Formula 1 after a successful inaugural year with strong viewership. During the Autosport Business Exchange in Miami, he emphasized Apple's commitment to enhancing its presence in the sport.
The numbers Apple came to Miami with were good. The ambitions it left with are bigger. Speaking at the Autosport Business Exchange Miami ahead of the Miami Grand Prix, Apple SVP Eddy Cue confirmed the company’s first season as F1’s…