ANALYSIS: Beyond The Parties: How Nigeria can maximise Detty December

AI Summary

An analysis argues that Nigeria can increase the economic value of its Detty December festive season through earlier planning, outcome measurement, and investment by governments, event organisers, and businesses. It recommends extending the benefits beyond the December party season.

Nigeria’s festive season can create greater economic value if governments, event organisers and businesses plan early, measure outcomes and invest beyond December. The post ANALYSIS: Beyond The Parties: How Nigeria can maximise Detty December appeared first on Premium Times Nigeria.