Amazon’s NASCAR Bet Is Paying Off as Prime Keeps Winning Over New Fans

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Amazon’s NASCAR Bet Is Paying Off as Prime Keeps Winning Over New Fans

AI Summary

Amazon Prime Video's second season of exclusive NASCAR Cup Series coverage has driven audience growth with viewership increasing across all races. The streaming strategy is proving successful at attracting younger and wealthier demographics to NASCAR.

Amazon Prime Video's second season of exclusive NASCAR Cup Series coverage delivered audience growth across every race while attracting younger, wealthier viewers, giving NASCAR more evidence its streaming strategy is paying off.

Markets Sports Amazon Prime Video NASCAR streaming audience growth sports broadcasting NASCAR Cup Series

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