Amazon Looks to Further Automate Media Buying With New Agentic Tools

🇺🇸 The Information (US) —

AI Summary

Amazon has introduced AI-powered tools intended to automate media buying across its advertising inventory. The agentic features, including full-funnel campaigns, are aimed at marketers and support the company’s effort to strengthen its position in ad technology.

Amazon introduced new AI-powered tools to help marketers buy ad inventory across the vast variety of media it sells, as it steps up its effort to strengthen its position in the ad tech world. One of these tools, full-funnel campaigns, is designed for advertisers who already sell on Amazon’s ...

Markets AI & Tech Amazon agentic AI media buying advertising technology ad inventory marketing automation

Read original source →