Aman Confirms Its Secret Third Brand Is Atma, Opening in Miami in 2031

AI Summary

Aman has confirmed that its third hotel brand is Atma, which is planned to open in Miami in 2031. The report notes questions about execution, pointing to the slow rollout of the group’s Janu brand.

Aman has confirmed what the paper trail suggested to Skift in January. The open question is delivery: Janu, the group's second brand, has one hotel open after more than six years since its launch.