Almost 95% of viral Korean skincare and ‘glass skin’ TikTok videos contain misleading claims, new study shows

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Research presented at the 2026 European Academy of Dermatology and Venereology Congress found that nearly 95% of sampled viral TikTok videos about Korean skincare and “glass skin” contained at least one potentially misleading claim. The study also reported that basic safety information was often missing.

VIENNA, Sept. 30, 2026 /PRNewswire/ — Almost 95% of viral Korean skincare and ‘glass skin’ TikTok videos contained at least one potentially misleading claim, while basic safety information was largely absent, according to new research presented today at the European Academy of Dermatology and Venereology (EADV) Congress 2026. Korean skincare and the pursuit of ‘glass skin’ […]