After Ref Cam lights up World Cup, what’s next for Lenovo’s AI tech in football?

AI Summary

Lenovo's AI technology, which notably enhanced the FIFA World Cup with innovations like Ref Cam, aims to advance further by introducing digital twins for players and analytical tools for the next Women's World Cup in Brazil. The company plans to make the 2026 World Cup the first fully AI-integrated tournament.

Having created one of the runaway television hits of this summer’s Fifa World Cup, Lenovo is plotting to up the AI ante for the women’s version next year in Brazil. In addition to building digital twins for all 1,248 players to enhance semi-automated offside technology for the 2026 finals, labelled “the first AI World Cup”, and rolling out an analytical tool aimed at “democratising football”, the tech giants were responsible for Ref Cam, which made its major tournament debut in North...