'Red Bull set to ditch KTM for Honda with Guenther Steiner partly blamed'

AI Summary

Red Bull is reported to be switching its MotoGP sponsorship from KTM to Honda in 2027, with Guenther Steiner cited as a factor in the decision. This shift highlights the competitive sponsorship dynamics in energy drink marketing within motorsports.

A surprise report has claimed that energy drink giant Red Bull is ditching KTM for Honda in 2027, with Guenter Steiner partly to blame. Energy drinks take up many of the major sponsorship spots in MotoGP, with Red Bull and Monster competing for the most camera time, benefiting teams’ bank accounts massively.